Dynamic Management requires Leadership – Vision

Your management team can take your business to heights that you never even dreamed of or it can sink it faster than a rock. Some management teams just keep the ship afloat but it doesn’t ever seem to go anywhere? Has your business really changed in the last 5 years or is it just drifting without any real purpose or strategy except to stay in business?

Right now your business should be booming better than it has in the last 10 years, but so is everyone else. There are no bragging rights in this economy unless you are doing something truly remarkable. How did Ronald Reagan put it, “A rising tide, raises all boats”?

Do you think your business has the potential to achieve more than just the average of your past sales and profits? Dynamic management requires leadership practices as well and to be a leader you need vision. You have to be able to see the potential of what can take place.

It takes courage to be a leader and it takes special skills as well. These skills take time to develop and involve the motivating, influencing and encouraging of others. It is more than sharing a vision you must be able to get others to see and really want to reach their potential.

In order for your business to change you need to improve employee engagement and empowerment. Happy employees are more apt to make sure your customers can get the value and satisfaction they need from your product or service. Employee engagement will be vital to your future.

In order for your business to rise above the crowd, you need dynamic management, which includes excellent leadership skills and engaged employees. You want more than a smooth running ship you want a ship that employees can get excited about where their ship is going.

You don’t develop dynamic management and leadership by taking a class. But there are a number of things that you can do to move in that direction. Learn more about who you and your management team are and the various aspects of their behavior and what motivates them. Then you can learn to develop the skills you want to lead better.

We are always willing to have a conversation with you about how to impact the lives of others while also sharing with you how someone can impact your life. For your success, you need to develop leadership skills, “Because All Business IS Personal!”

Stan Broesder is a Business Consultant and Management Coach with Crossroads Consultants. They specialize in business performance and management development. If you would like to have a conversation about your situation contact Stan by email at Stan@MyCrossroadsConsultants.com. Or call but leave a message 980-241-0189.

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Four Steps to Save Time When There is No Time

My client told me, “I would really like to sit down with you and discuss performance, but I just don’t have any time right now!” I replied, “But Bill, the primary reason that we need to talk is to help you save some time and free up some time so that you can get back to managing your business instead of your business managing you!”

When there is no time to save time, you’re in trouble. You will make poor decisions, run your health into the ground, irritate employees, upset customers, and frustrated friends and family.  You can put your business and future in serious jeopardy and not even realize the dangers of your actions.

Step One. Acknowledge that you are too busy.

Burning the candle at both ends, and in the long-run, it cannot be healthy or wise. Busy doesn’t always mean that you are productive and productive doesn’t mean that you are being efficient or effective. Are you doing the most important things that you should be doing?

Step two. Find the root cause of your time crunch.

As long as you just tweak the symptoms of this problem it will never be resolved. In fact, my experience tells me that is exactly what you have been doing up to this point or you wouldn’t be “too busy.”

Step Three. Create a new plan of action or inaction.

You need to create a plan that also determines which tasks you shouldn’t be doing. Regardless, you need a different plan than the one you are using.

Step Four. Get the help and support that you need.

If you could solve this by yourself, you would have done it by now. As a business owner, you need a business specialist to help you create and execute better plans and to manage yourself and your business more effectively and efficiently.

Stan Broesder is a Small Business Managment Specialist with Crossroads Consultants. If you want to see change take place in your life or business, especially performance management contact Stan. He can be reached Stan@MyCrossroadsConsultants.com or 980-241-0189 and leave a message.

How Do I Grow My Business When I Am Already Maxed Out? — Phase IV

How do you grow your business when you are already maxed out?

 Phase IV – Formulating a plan

For those who jump to this article, you cannot effectively formulate a plan if you have not read and follow previous articles. There are critical pieces of the puzzle that you are missing.

Missing information

Formulating a plan requires that you have most if not all of the relevant information. While 100% accurate, up to date information may not be realistic, you must be able to address these areas. To grow your business, you must know three things. But before we get into that, there is a subject that may get in the way of your growth.

Do you have the capacity to grow your business? Can you handle a 30 or 50% increase in your business? How much growth can you handle before you need to start investing in increasing your capacity?  Crossroads Consultants can provide you with a Capacity Analysis to help you understand the costs related to your current capacity and capacity growth. We will assume that capacity is not an issue.

Know what makes you special

Most businesses believe they know this when in reality they don’t. There is a difference between why people come back to you as a repeat client and why they came to you in the first place. You need to know both if you are going to be able to effectively grow your business.

Know who your customer is

Over time we lose sight of what makes our customers different. How has your customer changed over the last several years? What are the demographics and psychographics of your customer base? If you can (and usually it can be done with some work) identify those traits or characteristics that make your customers different from everyone else, you will be much more effective in reaching potential clients.

Connect your message to your audience

First of all messaging is a blend of your value to the prospect and the uniqueness of your client base in how they receive a message. This can be some of the most difficult parts of doing business today. It is an art in crafting the right words to say, and impressions to give to the public hoping to catch the attention of your prospect.

Second, understand the most effective and cost-efficient methods of delivering your message. Billboards still have value for certain types of businesses. The point is to not eliminate a particular marketing method because of your bias or perception of what works. What your prospects think is what is important.

Understanding the correlation between real cost and real impact is often missing. Something like Facebook may seem to be low in cost may be very costly in time. And just because you get a thousand likes on a post, doesn’t necessarily translate into sales or whatever your goal is.

The next step is to create and implement a tactical plan that provides you with the results that you are looking for. While it takes a lot to be able to grow your business if you have the right goals and resources it can be very exciting. We’ll look at that next time.

There are only twenty-four hours in a day and you cannot spend your time doing everything. In the final piece of the puzzle, we will discuss how to make it happen. Reaching your goals without sacrificing your life is the real prize.

Stan Broesder, MBA is a business consultant and owns Crossroads Consultants. He helps businesses to address efficiency and effectiveness issues that affect business growth. Stan can be reached for a free initial consultation at Stan@MyCrossroadsConsultants.com

How Do I Grow My Business When I Am Maxed Out? — Phase III

Phase III – Challenges and hindrances in reaching your destination

There are two main categories of challenges to reaching your goals. There is the external issues category, which has many issues, and there is the internal issues category, which is usually hidden. It is the hidden internal issues that plague your business and you might not even know it.

Internal (hidden) Issues

Let’s say that in order for you to grow your business you need to hire an additional employee. You struggle to find a good employee that you can re depend on. You struggle with training someone in your methods and systems of operation. You have to constantly monitor what they are doing.

The hidden challenge, in this case, is that you dread hiring someone only to find that they don’t work out and you’re back to square one. Now you find the next person that you have to train, observe and hold accountable. You have done it, you can do it, but you don’t like it! Therefore, your own attitude about hiring and managing another new person on your team weighs on you and occupies more time and energy MENTALLY than it really should.

Attitudes and Emotions

Our attitudes and emotions drain our time and energy. We will have a difficult time moving forward on growing our business if we don’t recognize these issues. One reason we struggle to grow our business is that these internal challenges drain our personal resources.

 People tell me that they DO NOT have a problem with procrastination. Yet there are a number of areas in which they procrastinate. They put off doing employee reviews (they hate them). They put off meeting with the clients from… well, let’s just say, difficult clients. They don’t make the call to a prospect. They are late on bills, proposals, meetings, etc., procrastination?

You need to buy or replace some equipment and struggle with the details because money is tight. Should you expand, buy, invest, hire… and the list goes on and on all of them requiring your resources that you have so little of.

But nothing will change if you just keep doing the same thing. No one is going to come rescue you. The economy turning around is not going to be the answer because your competitors are determined to not let it.

“We’re doing fine!”

What makes the internal challenge so hard is that most business professionals will not acknowledge their internal struggles such as fear, complacency, closed-mindedness, unwilling to change, procrastination, regret, and resentment.

Too often your history and current mindset are hindering your performance, profitability, and accountability. How often have I heard a client tell me that “we have tried that” or “we have tried to fix that and that’s just the way it is,” only for me to then find a solution.

Why are you maxed out?

You can achieve your goals, but you must be willing to walk the journey internally to understand what may be hindering your progress. Why are you “Maxed out?” What is going on in your mind and business that requires you to overtax your personal resources?

You must look at the real challenges and hindrances in your business. Be willing to look inside first. What other hindrances and challenges are there that you may not know about? Our next post we’ll look at some other challenges.

Stan Broesder, MBA has helped business owners to solve problems related to growth, profitability, and sales for 25 years. He also helps clients to develop management skills and can be reached at Stan@MyCrossroadsConsultants.com or at 980-241-0189.

How Do I Grow My Business When I am Maxed out? — Phase II

Phase II – Deciding your destination

Phase I, was all about “Finding Space.” Now you decide where do you want to go?

You know the story of Alice in Wonderland and the Cheshire Cat. Basically, she asks the Cheshire cat which path she should take. He replies, where do you want to go? When she says that she doesn’t know, he then responds ‘then it doesn’t matter which path you take!’

When you are at a crossroads it is the place where decisions are made. If you don’t have any concept of a destination, then you can’t effectively determine the direction to take. Your future is in the hands of luck or fate. This can be a scary place to be.

In the classic bestseller, “Good to Great,” Jim Collins introduced us to the idea of BHAG’s (Big Hairy Audacious Goals). Those are goals that are SUPER BIG and way out into the future. That sounds great, but what we need right now are goals that we can get a handle on right now and only require us to stretch our belief without trying to accomplish the impossible.

Don’t get bogged down in “the paralysis of analysis.” There are many techniques to help you determine what is a good goal for you to pursue, but for now talk to someone you trust, write out some thoughts during your “Space” time.

The hardest part is that you must be honest with yourself. There are many different influences on your thinking of where you should go. Your spouse or children, friends, and colleagues, but in the end, you have to be true to yourself.

Maybe you are one of the very, very few who can say, “I know where I want to go, but I just don’t know how to get there!” I would say to you that if that is really the case; take some of your “Space” time to really describe your destination. When you have arrived, what will it look like, feel like, or even smell like? Who will be there? What will be happening around you? What will you do? Be as specific as possible.

Write out where you REALLY want to go in life. Projecting out as you can see right now. Soon we will look at some of the real reasons that you are not there yet.

How Do You Grow Your Business When You Are Already Maxed Out?

Many business owners would like to see some change take place in their business. The problem is that they are so busy, tired, and overworked; they just don’t see how they can add anything else to their plate.

This situation can cause a business to stagnate and lose profitability. Business owners become discouraged and say, “Someday I’ll …” You need to move forward but don’t feel that you have the energy and resources necessary to make a move, you’re stuck.

PHASE 1 — Finding Space

Breathe

The first step to finding space is for you to “Breathe.” You must find some time so that you can step back and clearly think about your situation. This is NOT a vacation or two days off. Just an hour or two will be some of the hardest work that you have ever done. But finding the time to step back can be a challenge.

Everyone can improve how they utilize their time. What tasks can you delegate to someone else or become more efficient in doing so that you have some time?  Even if all you are doing is freeing up an hour or two, it’s a start.

Step Back 

The second step during this time to find space is to step back, reevaluate your priorities. What is really important to you and your business? This is not some mountaintop daydreaming experience; this is reaching down and make some hard decisions.

You are going to need more than an hour to change your business? What low ‘return on effort’ tasks and activities can get off of your plate? You can decide to eliminate them, delegate them, delay them or hire someone else to do them.

Think

This is only the beginning of the planning process. But it is critical if things are going to change and not by accident, you need some time to think, plan, prepare and then act.

Start your growth process by finding space, some time to think, but don’t waste your time on current work stuff. Think about the challenge that you must solve? Start by giving yourself a little time to think and plan your future. Find the Space.

Stan Broesder, MBA is the owner of Crossroads Consultants. We help hardworking, successful business owners who are at a ‘crossroads’ between where they are and the businesses they have built, and the potential future they have always dreamed about. For a no-obligation initial consultation email Stan at  Stan@MyCrossroadsConsultants.com.

 

On the Road to Success, Where are You Going?

IT DOESN’T MATTER!

At a crossroads, Alice asked the Cheshire cat which path she should take. The cat asked, “Where do you want to go?” When Alice replied, “I don’t know,” the cat said, “Then IT DOESN’T MATTER!”

Too many times we get all caught up on the journey, the day to day activities; we don’t ask ourselves where are we going? What is it we really want to achieve?  You must have a clear, definite and compelling reason for your actions or you will not have the motivation and drive to give it your best to succeed.

In business we can be so focused on cutting costs, being more efficient or developing a better lead generation system that we don’t ask why are we doing all of this and what are the results that we really want. If you do not have a great reason, a compelling reason, your employees won’t have a good reason to give you their best either.

Right now is a great time to stop for just a moment, take a break and catch your breath. While you are there take a moment to re-orient yourself to make sure that you are on the right path for you at this time in your life.

Start with being honest with yourself. Don’t think about what anyone else will say or think, or who might be disappointed in your answer. Forget what has happened in the past or attempts that have failed. Just ask yourself, “What do I really want in life?” What do you really want to achieve? Be as clear and specific as possible, but if you can’t be specific then be vague, but answer the question the best that you can.

Are you heading in the right direction? If you want to go to the North Carolina Mountains, you don’t want to head toward the Outer Banks.

Where do you want to go? IT DOES MATTER!!