How Do I Grow My Business When I Am Maxed Out? — Phase III

Phase III – Challenges and hindrances in reaching your destination

There are two main categories of challenges to reaching your goals. There is the external issues category, which has many issues, and there is the internal issues category, which is usually hidden. It is the hidden internal issues that plague your business and you might not even know it.

Internal (hidden) Issues

Let’s say that in order for you to grow your business you need to hire an additional employee. You struggle to find a good employee that you can re depend on. You struggle with training someone in your methods and systems of operation. You have to constantly monitor what they are doing.

The hidden challenge, in this case, is that you dread hiring someone only to find that they don’t work out and you’re back to square one. Now you find the next person that you have to train, observe and hold accountable. You have done it, you can do it, but you don’t like it! Therefore, your own attitude about hiring and managing another new person on your team weighs on you and occupies more time and energy MENTALLY than it really should.

Attitudes and Emotions

Our attitudes and emotions drain our time and energy. We will have a difficult time moving forward on growing our business if we don’t recognize these issues. One reason we struggle to grow our business is that these internal challenges drain our personal resources.

 People tell me that they DO NOT have a problem with procrastination. Yet there are a number of areas in which they procrastinate. They put off doing employee reviews (they hate them). They put off meeting with the clients from… well, let’s just say, difficult clients. They don’t make the call to a prospect. They are late on bills, proposals, meetings, etc., procrastination?

You need to buy or replace some equipment and struggle with the details because money is tight. Should you expand, buy, invest, hire… and the list goes on and on all of them requiring your resources that you have so little of.

But nothing will change if you just keep doing the same thing. No one is going to come rescue you. The economy turning around is not going to be the answer because your competitors are determined to not let it.

“We’re doing fine!”

What makes the internal challenge so hard is that most business professionals will not acknowledge their internal struggles such as fear, complacency, closed-mindedness, unwilling to change, procrastination, regret, and resentment.

Too often your history and current mindset are hindering your performance, profitability, and accountability. How often have I heard a client tell me that “we have tried that” or “we have tried to fix that and that’s just the way it is,” only for me to then find a solution.

Why are you maxed out?

You can achieve your goals, but you must be willing to walk the journey internally to understand what may be hindering your progress. Why are you “Maxed out?” What is going on in your mind and business that requires you to overtax your personal resources?

You must look at the real challenges and hindrances in your business. Be willing to look inside first. What other hindrances and challenges are there that you may not know about? Our next post we’ll look at some other challenges.

Stan Broesder, MBA has helped business owners to solve problems related to growth, profitability, and sales for 25 years. He also helps clients to develop management skills and can be reached at Stan@MyCrossroadsConsultants.com or at 980-241-0189.

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How Do I Grow My Business When I am Maxed out? — Phase II

Phase II – Deciding your destination

Phase I, was all about “Finding Space.” Now you decide where do you want to go?

You know the story of Alice in Wonderland and the Cheshire Cat. Basically, she asks the Cheshire cat which path she should take. He replies, where do you want to go? When she says that she doesn’t know, he then responds ‘then it doesn’t matter which path you take!’

When you are at a crossroads it is the place where decisions are made. If you don’t have any concept of a destination, then you can’t effectively determine the direction to take. Your future is in the hands of luck or fate. This can be a scary place to be.

In the classic bestseller, “Good to Great,” Jim Collins introduced us to the idea of BHAG’s (Big Hairy Audacious Goals). Those are goals that are SUPER BIG and way out into the future. That sounds great, but what we need right now are goals that we can get a handle on right now and only require us to stretch our belief without trying to accomplish the impossible.

Don’t get bogged down in “the paralysis of analysis.” There are many techniques to help you determine what is a good goal for you to pursue, but for now talk to someone you trust, write out some thoughts during your “Space” time.

The hardest part is that you must be honest with yourself. There are many different influences on your thinking of where you should go. Your spouse or children, friends, and colleagues, but in the end, you have to be true to yourself.

Maybe you are one of the very, very few who can say, “I know where I want to go, but I just don’t know how to get there!” I would say to you that if that is really the case; take some of your “Space” time to really describe your destination. When you have arrived, what will it look like, feel like, or even smell like? Who will be there? What will be happening around you? What will you do? Be as specific as possible.

Write out where you REALLY want to go in life. Projecting out as you can see right now. Soon we will look at some of the real reasons that you are not there yet.

How Do You Grow Your Business When You Are Already Maxed Out?

Many business owners would like to see some change take place in their business. The problem is that they are so busy, tired, and overworked; they just don’t see how they can add anything else to their plate.

This situation can cause a business to stagnate and lose profitability. Business owners become discouraged and say, “Someday I’ll …” You need to move forward but don’t feel that you have the energy and resources necessary to make a move, you’re stuck.

PHASE 1 — Finding Space

Breathe

The first step to finding space is for you to “Breathe.” You must find some time so that you can step back and clearly think about your situation. This is NOT a vacation or two days off. Just an hour or two will be some of the hardest work that you have ever done. But finding the time to step back can be a challenge.

Everyone can improve how they utilize their time. What tasks can you delegate to someone else or become more efficient in doing so that you have some time?  Even if all you are doing is freeing up an hour or two, it’s a start.

Step Back 

The second step during this time to find space is to step back, reevaluate your priorities. What is really important to you and your business? This is not some mountaintop daydreaming experience; this is reaching down and make some hard decisions.

You are going to need more than an hour to change your business? What low ‘return on effort’ tasks and activities can get off of your plate? You can decide to eliminate them, delegate them, delay them or hire someone else to do them.

Think

This is only the beginning of the planning process. But it is critical if things are going to change and not by accident, you need some time to think, plan, prepare and then act.

Start your growth process by finding space, some time to think, but don’t waste your time on current work stuff. Think about the challenge that you must solve? Start by giving yourself a little time to think and plan your future. Find the Space.

Stan Broesder, MBA is the owner of Crossroads Consultants. We help hardworking, successful business owners who are at a ‘crossroads’ between where they are and the businesses they have built, and the potential future they have always dreamed about. For a no-obligation initial consultation email Stan at  Stan@MyCrossroadsConsultants.com.

 

On the Road to Success, Where are You Going?

IT DOESN’T MATTER!

At a crossroads, Alice asked the Cheshire cat which path she should take. The cat asked, “Where do you want to go?” When Alice replied, “I don’t know,” the cat said, “Then IT DOESN’T MATTER!”

Too many times we get all caught up on the journey, the day to day activities; we don’t ask ourselves where are we going? What is it we really want to achieve?  You must have a clear, definite and compelling reason for your actions or you will not have the motivation and drive to give it your best to succeed.

In business we can be so focused on cutting costs, being more efficient or developing a better lead generation system that we don’t ask why are we doing all of this and what are the results that we really want. If you do not have a great reason, a compelling reason, your employees won’t have a good reason to give you their best either.

Right now is a great time to stop for just a moment, take a break and catch your breath. While you are there take a moment to re-orient yourself to make sure that you are on the right path for you at this time in your life.

Start with being honest with yourself. Don’t think about what anyone else will say or think, or who might be disappointed in your answer. Forget what has happened in the past or attempts that have failed. Just ask yourself, “What do I really want in life?” What do you really want to achieve? Be as clear and specific as possible, but if you can’t be specific then be vague, but answer the question the best that you can.

Are you heading in the right direction? If you want to go to the North Carolina Mountains, you don’t want to head toward the Outer Banks.

Where do you want to go? IT DOES MATTER!!

How is A Good Business Consultant Like Your Top Sales Person? — They make you more money than they cost.

A good business consultant is like your top sales person in that they don’t cost you any money, they make you money.

Sales people bring in more money than you pay them or you wouldn’t do it. But your best or top sales person tends to bring more than just income to the company. They also bring repeat business, they develop relationships and they give you feedback on products, quality and what is going on in the marketplace.

What follows isn’t blatant marketing, it is just good advice, and I can prove it.

If your business doesn’t need improvement than the task or opportunities for a Business Consultant are short lived, like a summer camp room inspection when it is done right, it is quick. When a consultant really doesn’t have much to do, as you may think, the cost is low and you get the reassurance that you were right.

A good business consultant will provide you with direction and how to grow your business. They will help you to work ON your business while you work IN your business. They will help you to discover, define and solve problems and not just symptoms.

A good business consultant will help you to build a higher performing work force. By looking at and improve your communications and accountability systems. Improving motivation as well as efficiencies can go a long way to helping morale and performance. And a good business consultant helps you to have a higher performing workforce that will reduce your stress and give you more freedom to choose how to use your time and money.

A good business consultant can help you to better understand the customer experience and how to help your customers to come back time after time. In the process, your customers may also buy more from you and buy more often. Relationships with your customers should be built beyond just with the sales person. A good business consultant can help you to see the world through your customers’ eyes better as a third party.

When a good business consultant who works in any area of marketing or sales will have a definite impact on your sales income. A good business consultant improves your position in the marketplace which brings in better and repeat business.

A good business consultant is not trying to sell you some product like a website or software or training programs. A good business consultant is an independent third party who allows you to see your business differently. Will challenge you to raise the bar just a little more and to achieve more than you thought you could have done before. A good business consultant will help to develop you as a manager/leader as well as your business.

The one thing that a good business consultant does that most sales personnel don’t is to save you money. That is what they do, they look for better efficiencies and effective use of resources so that every dollar they save goes straight to the bottom line.

Think about that management position that you really want to but haven’t filled yet, but wish you could. Maybe someone is doing the job, kind of. You can’t afford to pay an $80,000.00 salary but you really need someone to relieve the pressure from you. Outsource what you need to be done to a good business consultant. Pay them a fraction of what you would normally pay. You get their expertise and help in managing your business. It is like skimming the cream off of the top. You get the best information and support, without paying the high dollar.

So a good business consultant like top sales professionals won’t cost you money, they make you money. Give me a chance to prove it to you! I don’t want to waste your time or mine. Before I take on any client I must be confident and the client must be confident that I can make them or save them money or solve a value problem for them.

If you want and need to see some change take place in your business, call me at Crossroads Consultants 980-241-0189 / Stan@MyCrossroadsConsultants.com

How to Maximize Your Marketing Results

Most business owners are very knowledgeable and even specialize in a particular product or service, but marketing. Marketing is usually decided when vendors convince you that their product is the right one for you.

Are you wasting your money?

When you have multiple tactics that are not strategically aligned you may think that your investment is working when actually only one is working well and the rest are a total waste of money.

In today’s fast changing and an ever evolving digital world, you need to rely on some marketing principles to plan your business growth. One of those principles is making sure your marketing tactics actually work together.

Check your marketing efficiency and effectiveness:

  1. Are you using a list of tactics or do you have a sound strategic marketing plan to direct limited resources?
  2. Do you have clear goals for what you are trying to accomplish and can you measure real dollar results?
  3. Do your marketing and sales departments work together strategically and tactically?

Crossroads Consultants is not a marketing provider and therefore is an independent third party when it comes to evaluating and developing strategic marketing, planning and management systems. Developing a group of aligned tactics will work much more effectively and efficiently.

Crossroads Consultants has worked with a number of clients where we saved them money very quickly by decreasing or eliminating low return marketing tactics. We were able to reallocation those resources for tactics that better fit the company’s goals and overall strategies for growth.

Get an independent review

A Marketing Performance Profile is an analysis and recommendation report. Crossroads Consultants provides this report to give you the foundational elements you need for future marketing decisions. With this report you will be able to speed up product and service launches, select better and additional marketing tactics and know when to decrease or eliminate others as well.

A Marketing Performance Profile report determines what you are trying to accomplish and then evaluates each tactic to those goals. It provides a better foundation for a marketing strategy and planning. It looks at each tactic individually and collectively to save you money and see better results.

Contact Crossroads Consultants for a Marketing Performance Profile and to plan a marketing strategy to grow your business.

In order to maximize your marketing results start with a Marketing Performance Profile.

Impacting People and Profits — the results of your business

Everything that your business does impacts others and the exchange of value that you provide to others results in profit.  So the highest purpose that you can have in business is impacting the lives of people. When you sell your product or service, you are impacting the lives of others and hopefully making a profit in the process.

But you can also have additional effects on people through your business.  The impact your business has on your employees is another way that your business impacts others. When you utilize vendors for your business you are helping to provide for others in that way as well.

But what about your community, how do you help or impact them? Hopefully, your employees are involved in charitable or non-profit work or donating.

There are many different things that can be done from donating blood, to volunteering and helping in a school, or working on a non-profit fundraiser. You, of course, could contribute some of your resources of time, talent, money and products and service if appropriate.

But how else could your business impact the community? What if you developed a collective community involvement program?  What if all of the employees decided on one or two community impact projects with the support of you and the business? How would that be different and would it benefit the business as well?

The benefits of a well-designed collective community involvement program have been known for some time. But sometimes in our busy schedule, we just don’t think about it. Maybe it is time to address this issue and get others on your team involved.

Finding a project or two that a good majority of your people can support and even get excited about will help to build morale and real engagement. With the success of this program, it becomes a point of pride and one more reason for others to join an organization that cares about others. Positive public, as well as employee, relations are always a good thing. But you don’t want this to be a second rate effort on the part of the company. If you decide to put this type of program together, you as the business owner must make a commitment for it to succeed.


The first thing that you can do is to pull together some highly engaged employees and share the idea and brainstorm the possibilities with an honest look at the challenges. You might be surprised what can happen when you get someone excited about doing something for others.

Ask yourself “How does my business impact the lives of others and could we do better?”