How Do I Grow My Business When I am Maxed out? — Phase II

Phase II – Deciding your destination

Phase I, was all about “Finding Space.” Now you decide where do you want to go?

You know the story of Alice in Wonderland and the Cheshire Cat. Basically, she asks the Cheshire cat which path she should take. He replies, where do you want to go? When she says that she doesn’t know, he then responds ‘then it doesn’t matter which path you take!’

When you are at a crossroads it is the place where decisions are made. If you don’t have any concept of a destination, then you can’t effectively determine the direction to take. Your future is in the hands of luck or fate. This can be a scary place to be.

In the classic bestseller, “Good to Great,” Jim Collins introduced us to the idea of BHAG’s (Big Hairy Audacious Goals). Those are goals that are SUPER BIG and way out into the future. That sounds great, but what we need right now are goals that we can get a handle on right now and only require us to stretch our belief without trying to accomplish the impossible.

Don’t get bogged down in “the paralysis of analysis.” There are many techniques to help you determine what is a good goal for you to pursue, but for now talk to someone you trust, write out some thoughts during your “Space” time.

The hardest part is that you must be honest with yourself. There are many different influences on your thinking of where you should go. Your spouse or children, friends, and colleagues, but in the end, you have to be true to yourself.

Maybe you are one of the very, very few who can say, “I know where I want to go, but I just don’t know how to get there!” I would say to you that if that is really the case; take some of your “Space” time to really describe your destination. When you have arrived, what will it look like, feel like, or even smell like? Who will be there? What will be happening around you? What will you do? Be as specific as possible.

Write out where you REALLY want to go in life. Projecting out as you can see right now. Soon we will look at some of the real reasons that you are not there yet.