When Children Plan Like Their Parents

How many parents do you know that would tell their high school age, son or daughter, that they didn’t need to plan for college or not to worry about what they are going to do after high school?

How many people wish they had started their retirement planning sooner or their children’s college fund sooner? You might say, “Well we were younger back then and didn’t realize how important it was.” And yet, are you really making actionable plans today for your future?

What if our children planned their futures like we plan our businesses? Do you have specific goals for next month, quarter or even next year? Do you have any idea of what you need to be doing now in preparation for reaching whatever goals you have? Are you organized, and prepared? Do you have a plan, a real plan, a plan with dates and calculated resources attached so that you can effectively and realistically implement the plan?

We believe in planning when it comes to other people. We have told others, you need to plan what you want to do, the career you want to reach, while all along your own goals and plans are not clear, not specific, not realistic because there is no way to know if you are reaching or achieving what you say you want to do.

We have a perpetual “Someday I’ll!” Someday, I’ll have this or that, go here or there, buy, become, do… blah, blah, blah! But someday never seems to arrive. It just keeps moving ahead of us with the empty promise.

This year, take the advice that you give or gave to others, to your teenage children. Set some real goals not just add-ons of some percentage and steady as she goes, don’t rock the boat. Evaluate your potential and seek out excellence no matter what your age or circumstance. Determine that this year will be different.  And that difference…

Start NOW! Don’t play and don’t delay! If you need help find someone who can help you and work with them, listen to them and then do it!

Stan Broesder, MBA — Crossroads Consultants — “Because All Business is Personal!”

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Super Busy Costs you, here is a Solution

From so many commitments that you can’t seem to breathe, to working so hard on everyday problems and issues you never seem to see beyond today. ‘Super busy’ can look different for different people.

Define “Busy”
You need to be able to define what it means when you say that you are “busy.” Everybody is doing something every single hour of every day. What does your busy look like? Are you working more hours than is healthy, are you inefficient because you cannot solve a time management issue, or do you have a problem saying no and are now overcommitted in a number of areas and cannot seem to juggle it all?

A very common scenario is growing in a business until you are maxed out, then hiring someone to help in the front office. This person handles all the phone calls, customer complaints, invoicing, bill payment preparation, errands, occasional social media posting, and whatever else you can dump on them. But it is never enough. So, who is the next person that you can add to take some load off of you? You can’t afford someone who doesn’t produce income.

The Hard Part
More importantly, why is your “busy” a problem? You need to determine what really going on that is causing you to be too busy. What are the implications of you being so busy? What is the price?  Is it causing stress, sleepless nights? Maybe it is impacting relationships in your life, but you just grunt on and keep going, not knowing when or how it will stop!

The Solution
Find time. Take time. You might need an hour, so take it in 10-minute increments. Whatever it takes, but do it. You must find some time to breathe.  Once you take some time, we invest that time to find a little more time, and then we take that extra time to make more money to buy you your freedom. Here is where you start.

First, list ALL of your roles and responsibilities, from selling to the prospect to cleaning the toilets. Whatever you do in the company as a part of owning your business, WRITE IT DOWN!

Second, prioritize every listed item from the most critical and money producing activity to the least.

Third, look for ways to delegate or contract out the less income producing and impactful activities to someone else. If you are worried about quality control, as many are, that is a problem of systems and management skills (and Crossroads Consultants can help you with that).

Fourth, make a plan. Once you have freed up some time, use it to plan out your future and solve problems of delegation, control and bringing in more income. It takes time to make a good plan but that is what you need to have the freedom you need to reach your goals. Being Super Busy can be great for the ego, but the cost can be devastating.

Stan Broesder is the owner of Crossroads Consultants a business management and growth consulting company. If your business is going to grow the owners and management team must grow with it, or it won’t work. Marketing today is beyond the expertise of most owners and manager. In order to effectively market your business and grow you need someone who can plan and manage your marketing. Crossroads Consultants will provide you with a lower cost provisional marketing management solution. Contact Stan at 980-241-0189 or Stan@MyCrossroadsConsultants.com

Don’t Blame the Sales Team for Poor Marketing

There is a big difference between marketing and sales. If you confuse these two areas in your business you can be creating problems that you don’t want and might not even know you have.

Marketing involves everything that brings attention to your business, public relations, advertising, promotions, pricing, store layout, and location, etc., up to the point of personal contact.  The sales area is personal. Anytime a prospect or customer has a personal interaction with another person in your business, they have stepped into the sales department. In a broad sense, your installers, technicians, receptionist and customer service personnel all work in the sales department.

I know that Amazon doesn’t have salespeople per se and they still make sales, I get it. But they don’t have a very big sales department. Most of their sales come through their marketing. So an email from the company is marketing. If a personal email comes from a person in the company then we have crossed over into sales, because now you are starting to develop a personal relationship with the prospect and a person in the company.

When the marketing department and the sales department do not work together like a hand and glove you will be inefficient, less effective and it will cost you money. The key is to work together as a team. Sales need to utilize marketing to their advantage and marketing needs to communicate with the sales team what they are trying to do. Any conflict needs to be resolved so that everyone can benefit.

Make sure both departments are accountable for their own goals as well as working together. Be very careful when one department starts to point fingers at the other. Marketing and branding help to build the impression of a company, but the sales team helps to build the relationships and personal customer relationships.

If you want to know more about how to build a sales and marketing team while setting the accountability standards, I would love to have that conversation. Stan@MyCrossroadsConsultants.com

Marketing Can Be SO Frustrating!

You want to generate more qualified leads. You want a better return on your marketing. You don’t want to learn all of the different marketing strategies and tactics to grow your business. You don’t want to manage all of the different marketing providers or research who are making you money and who isn’t.

There is a reason that we hire mechanics, accountants, computer repair people and even landscaping or lawn mowing services to do some work. We don’t want to do it. We don’t want to learn how to do it. We want someone with the skills, abilities, and knowledge to do it for us.

You don’t have to learn “marketing”

Who wants to learn all the marketing strategies and tactics and how to do them? Now you don’t have to. Now you can hire a provisional Marketing Director, just like you hire an accountant that comes into your business every so often to do what needs to be done.  You get full access to the knowledge, skills, and abilities of an expert without paying the full-time cost of another employee.

What would a Marketing Director do?

If you were to hire a full-time Marketing Director (just go with me on this), what would their activities look like for the first week or maybe two? They would review all of your goals and objectives. They would review all that you offer and what strategies and tactics you currently are using and what you have used. They would want to understand your target market and what your ideal client would look like.

After some time the new Marketing Director would design the strategies and tactics that will enable the company to reach their goals. They would create a plan for the next year and then implement that plan. They would connect with all of the existing marketing vendors and support staff. They would apply the plan to the budget and make vendor adjustments. Then they would make sure that they could measure the activities and results and make adjustments to reach the goals.

What is a provisional Marketing Director?

A provisional marketing director can do all of the same things, but for small businesses that cannot afford a full-time person, they work to the level that is needed to get the job done. This saves you money, frees up quite a bit of your time and since they have the skills and abilities that you don’t, your return on marketing dollar should go up with your sales and business growth.

As an independent consultant (no conflicts or strings attached to any vendor) Crossroads Consultants can tell you what strategies and tactics will work for you, your business and especially your budget. If you want to know more about the provisional marketing director program, call Stan at Crossroads Consultants 980-241-0189, or email at Stan@MyCrossroadsConsultants.com.  Get rid of the frustration and grow your business.

 

How is A Good Business Consultant Like Your Top Sales Person? — They make you more money than they cost.

A good business consultant is like your top sales person in that they don’t cost you any money, they make you money.

Sales people bring in more money than you pay them or you wouldn’t do it. But your best or top sales person tends to bring more than just income to the company. They also bring repeat business, they develop relationships and they give you feedback on products, quality and what is going on in the marketplace.

What follows isn’t blatant marketing, it is just good advice, and I can prove it.

If your business doesn’t need improvement than the task or opportunities for a Business Consultant are short lived, like a summer camp room inspection when it is done right, it is quick. When a consultant really doesn’t have much to do, as you may think, the cost is low and you get the reassurance that you were right.

A good business consultant will provide you with direction and how to grow your business. They will help you to work ON your business while you work IN your business. They will help you to discover, define and solve problems and not just symptoms.

A good business consultant will help you to build a higher performing work force. By looking at and improve your communications and accountability systems. Improving motivation as well as efficiencies can go a long way to helping morale and performance. And a good business consultant helps you to have a higher performing workforce that will reduce your stress and give you more freedom to choose how to use your time and money.

A good business consultant can help you to better understand the customer experience and how to help your customers to come back time after time. In the process, your customers may also buy more from you and buy more often. Relationships with your customers should be built beyond just with the sales person. A good business consultant can help you to see the world through your customers’ eyes better as a third party.

When a good business consultant who works in any area of marketing or sales will have a definite impact on your sales income. A good business consultant improves your position in the marketplace which brings in better and repeat business.

A good business consultant is not trying to sell you some product like a website or software or training programs. A good business consultant is an independent third party who allows you to see your business differently. Will challenge you to raise the bar just a little more and to achieve more than you thought you could have done before. A good business consultant will help to develop you as a manager/leader as well as your business.

The one thing that a good business consultant does that most sales personnel don’t is to save you money. That is what they do, they look for better efficiencies and effective use of resources so that every dollar they save goes straight to the bottom line.

Think about that management position that you really want to but haven’t filled yet, but wish you could. Maybe someone is doing the job, kind of. You can’t afford to pay an $80,000.00 salary but you really need someone to relieve the pressure from you. Outsource what you need to be done to a good business consultant. Pay them a fraction of what you would normally pay. You get their expertise and help in managing your business. It is like skimming the cream off of the top. You get the best information and support, without paying the high dollar.

So a good business consultant like top sales professionals won’t cost you money, they make you money. Give me a chance to prove it to you! I don’t want to waste your time or mine. Before I take on any client I must be confident and the client must be confident that I can make them or save them money or solve a value problem for them.

If you want and need to see some change take place in your business, call me at Crossroads Consultants 980-241-0189 / Stan@MyCrossroadsConsultants.com

Impacting People and Profits — the results of your business

Everything that your business does impacts others and the exchange of value that you provide to others results in profit.  So the highest purpose that you can have in business is impacting the lives of people. When you sell your product or service, you are impacting the lives of others and hopefully making a profit in the process.

But you can also have additional effects on people through your business.  The impact your business has on your employees is another way that your business impacts others. When you utilize vendors for your business you are helping to provide for others in that way as well.

But what about your community, how do you help or impact them? Hopefully, your employees are involved in charitable or non-profit work or donating.

There are many different things that can be done from donating blood, to volunteering and helping in a school, or working on a non-profit fundraiser. You, of course, could contribute some of your resources of time, talent, money and products and service if appropriate.

But how else could your business impact the community? What if you developed a collective community involvement program?  What if all of the employees decided on one or two community impact projects with the support of you and the business? How would that be different and would it benefit the business as well?

The benefits of a well-designed collective community involvement program have been known for some time. But sometimes in our busy schedule, we just don’t think about it. Maybe it is time to address this issue and get others on your team involved.

Finding a project or two that a good majority of your people can support and even get excited about will help to build morale and real engagement. With the success of this program, it becomes a point of pride and one more reason for others to join an organization that cares about others. Positive public, as well as employee, relations are always a good thing. But you don’t want this to be a second rate effort on the part of the company. If you decide to put this type of program together, you as the business owner must make a commitment for it to succeed.


The first thing that you can do is to pull together some highly engaged employees and share the idea and brainstorm the possibilities with an honest look at the challenges. You might be surprised what can happen when you get someone excited about doing something for others.

Ask yourself “How does my business impact the lives of others and could we do better?”

Don’t Hold Your Business Back

Your business can only grow to the extent that you grow.

Jerry Rice once said, “The enemy of the Best is the good!” Decide what you need to learn first, and then put everything else second.

  1. What do you need to learn? Take a step back and ask yourself, what skills or knowledge do I need to have to grow into my future? Remember while your specialty or expertise may need to be cutting edge, there are other areas of your life and business that may be required for your development. It is critical to know what areas to set as the priority.
  2. Find the best sources for acquiring that skill or knowledge? There are so many places you can go to for information. But a lot of them are not worth the time and some are just wrong and have bad advice. Ask others that you trust, who they follow, read and listen to or what sources they use to learn from.
  3. Schedule time to learn. You must learn in order to grow. Schedule it! Your future may depend on it.

Be proactive and LEARN!

At the Crossroads,

Stan Broesder