You want to generate more qualified leads. You want a better return on your marketing. You don’t want to learn all of the different marketing strategies and tactics to grow your business. You don’t want to manage all of the different marketing providers or research who are making you money and who isn’t.
There is a reason that we hire mechanics, accountants, computer repair people and even landscaping or lawn mowing services to do some work. We don’t want to do it. We don’t want to learn how to do it. We want someone with the skills, abilities, and knowledge to do it for us.
You don’t have to learn “marketing”
Who wants to learn all the marketing strategies and tactics and how to do them? Now you don’t have to. Now you can hire a provisional Marketing Director, just like you hire an accountant that comes into your business every so often to do what needs to be done. You get full access to the knowledge, skills, and abilities of an expert without paying the full-time cost of another employee.
What would a Marketing Director do?
If you were to hire a full-time Marketing Director (just go with me on this), what would their activities look like for the first week or maybe two? They would review all of your goals and objectives. They would review all that you offer and what strategies and tactics you currently are using and what you have used. They would want to understand your target market and what your ideal client would look like.
After some time the new Marketing Director would design the strategies and tactics that will enable the company to reach their goals. They would create a plan for the next year and then implement that plan. They would connect with all of the existing marketing vendors and support staff. They would apply the plan to the budget and make vendor adjustments. Then they would make sure that they could measure the activities and results and make adjustments to reach the goals.
What is a provisional Marketing Director?
A provisional marketing director can do all of the same things, but for small businesses that cannot afford a full-time person, they work to the level that is needed to get the job done. This saves you money, frees up quite a bit of your time and since they have the skills and abilities that you don’t, your return on marketing dollar should go up with your sales and business growth.
As an independent consultant (no conflicts or strings attached to any vendor) Crossroads Consultants can tell you what strategies and tactics will work for you, your business and especially your budget. If you want to know more about the provisional marketing director program, call Stan at Crossroads Consultants 980-241-0189, or email at Stan@MyCrossroadsConsultants.com. Get rid of the frustration and grow your business.