Everything that your business does impacts others and the exchange of value that you provide to others results in profit. So the highest purpose that you can have in business is impacting the lives of people. When you sell your product or service, you are impacting the lives of others and hopefully making a profit in the process.
But you can also have additional effects on people through your business. The impact your business has on your employees is another way that your business impacts others. When you utilize vendors for your business you are helping to provide for others in that way as well.
But what about your community, how do you help or impact them? Hopefully, your employees are involved in charitable or non-profit work or donating.
There are many different things that can be done from donating blood, to volunteering and helping in a school, or working on a non-profit fundraiser. You, of course, could contribute some of your resources of time, talent, money and products and service if appropriate.
But how else could your business impact the community? What if you developed a collective community involvement program? What if all of the employees decided on one or two community impact projects with the support of you and the business? How would that be different and would it benefit the business as well?
The benefits of a well-designed collective community involvement program have been known for some time. But sometimes in our busy schedule, we just don’t think about it. Maybe it is time to address this issue and get others on your team involved.
Finding a project or two that a good majority of your people can support and even get excited about will help to build morale and real engagement. With the success of this program, it becomes a point of pride and one more reason for others to join an organization that cares about others. Positive public, as well as employee, relations are always a good thing. But you don’t want this to be a second rate effort on the part of the company. If you decide to put this type of program together, you as the business owner must make a commitment for it to succeed.
The first thing that you can do is to pull together some highly engaged employees and share the idea and brainstorm the possibilities with an honest look at the challenges. You might be surprised what can happen when you get someone excited about doing something for others.
Ask yourself “How does my business impact the lives of others and could we do better?”