Unlimited Possibilities Limited Resources Require Hard Choices

It isn’t that you are not working hard. It isn’t that you are not smart in your business. But one of the biggest problems in running a business, and I see many in working with business professionals, is that there is a tendency to not focus the limited resources on a select number of opportunities to maximize their potential.

Whether it is time, energy, knowledge, money, technology or any other resource that you have, you must focus those resources effectively to achieve efficiency. Most business professions don’t focus their resources and wonder why they are not getting the results that they expected.

One example of this is marketing. Most business owners “try” some marketing tactic to see if it works. Without focusing that particular tactic with the rest of your marketing AND sales strategies, it will NOT produce the results that are possible. Even if it is considered a success, it will not reach its potential without a proper planned and prepared implementation.

How are you focusing your resources to produce the maximum results possible?


Stan Broesder, MBA is the owner of Crossroads Consultants helping business professionals to become the best at what they do by providing practical solutions to overcoming hidden challenges and reaching solid profitable results and developing management and organizational skills.

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